It didn't start with the Marlboro Man or the Hathaway Man, the Maytag Man or even Mr. Whimple.
They weren't even famous before their ads began to run.
It didn't start with Mean Joe Green or even when O.J. ran through the airport on his way to his SUV.
Celebrity spokespeople have been with us for so long they have become the brand. Which seems to me why people like Beyonce are trademarking their newborns ... just in case.
But what happens when those famous people turn the corner and their names no longer register as "positive" with those advertisers who have spent millions for their endorsements?
Sunday, February 12, 2012
Monday, February 6, 2012
The Super Bowl Spot Chrysler wasted Ad Dollars On...
A lot of hoopla has been made over the Chrysler commercial that aired last night during the Super Bowl.
This genre of commercial terrifies me.
We as an advertising community are not required to make public statements about the "State Of The Union" or about the "State Of The American Mind Set".
We as an advertising community are not required to make public statements about the "State Of The Union" or about the "State Of The American Mind Set".
We, as advertisers are here to do one thing and one thing only. Sell our product.
Having said that, I must add that I like Mr. Eastwood and like his work.
The delivery was powerful although the writing was callous and rather weak.
The production was just OK but having spent your whole budget on talent what else can you do but paste a bunch of store-bought shots together and convince us that this is a an "Ansel Adams / Diane Arbus Moment".
Having said that, I must add that I like Mr. Eastwood and like his work.
The delivery was powerful although the writing was callous and rather weak.
The production was just OK but having spent your whole budget on talent what else can you do but paste a bunch of store-bought shots together and convince us that this is a an "Ansel Adams / Diane Arbus Moment".
This is what is known as borrowed interest of the worst possible sort and what my mentor at Y&R Hanley Norins told us over and over to never use.
This spot panders to the lowest common denominator and by that I mean it demeans us and talks down to us as if we were 5 years old.
The Super Bowl is not the time to make us scared about who we are and where we are and what we do not have ... we already know all of that.
This spot is American Cheese which we all know is mostly not even cheese.
The Super Bowl is not the time to make us scared about who we are and where we are and what we do not have ... we already know all of that.
This spot is American Cheese which we all know is mostly not even cheese.
It is the wrong kind of advertising on every level in my estimation.
Chrysler, to its credit, has endeavored to create a good product lately.
The line: Imported from Detroit is solid.
This spot detracts from the good work that has come before it simply because it refuses to do its job: Sell the product.
If they wanted to make a PSA they should have never shown any product and never tagged it with their corporate name.
Chrysler, to its credit, has endeavored to create a good product lately.
The line: Imported from Detroit is solid.
This spot detracts from the good work that has come before it simply because it refuses to do its job: Sell the product.
If they wanted to make a PSA they should have never shown any product and never tagged it with their corporate name.
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